Michelle John: Businesswoman of the Year 2024

PEGS Founder, Michelle John, Wins Prestigious Women’s Business Award

We are thrilled to announce that our founding director, Michelle John, has been recognised at the Women’s Business Awards 2024! This global celebration of extraordinary women in business brought together 300 finalists from 92 countries, competing across 21 categories. Streamed live from Cheltenham, UK, the event showcased incredible talent, innovation, and leadership, and we’re proud to see Michelle’s hard work and dedication acknowledged on this prestigious stage.

Michelle’s tireless efforts through PEGS have made a profound impact on the lives of parental figures experiencing abusive behaviours from their children. Her innovative approach and unwavering commitment to this often-overlooked issue earned her the judges’ admiration and one of the evening’s coveted awards.

Reflecting on this achievement, Michelle shared: “It’s an honour to receive this recognition. This award is not just a reflection of my work, but also the incredible support from our team, our partners, and the community who we support, who inspire me every day.” The event’s founder, Angela De Souza, also praised this year’s winners, saying: “There is nothing quite like celebrating the accomplishments of our businesswomen. This year, we received some truly outstanding entries, making the judges' decisions incredibly challenging. While only one woman could win in each category, every entrant is a winner. Each woman stands tall, remains determined to succeed, and carries hope for the future—a true winning attitude. I am immensely proud of all the remarkable individuals in business who continue to strive for excellence and inspire those around them.”

This award is not just a moment of pride for Michelle but also for everyone involved in the work of PEGS. It highlights the importance of addressing the challenges faced by families experiencing child-to-parent abuse and reinforces our mission to bring lasting change to this area.

To all our supporters, partners, and the families we work with—thank you for inspiring us every day and helping us make a difference. This recognition is as much yours as it is ours.

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Founding Director, Michelle, has been awarded an MBE in the Kings Birthday Honours for Family Support and Advocacy.

By PEGS Admin • June 15, 2026

Child to Parent Abuse organisation founder awarded MBE The founder of a social enterprise which has supported thousands of parents impacted by abusive behaviours from their children has been awarded an MBE. Michelle John, originally from Pembrokeshire in Wales but now based in Shropshire, was among the names announced for the prestigious accolade in the King’s Birthday Honours List this year. In 2020, Michelle set up not-for-profit organisation PEGS with the aim of supporting parents and carers, training professionals, influencing local and national policy, and raising awareness of Child to Parent Abuse – which is thought to affect up to one in ten households in the UK. Since then, she has grown a team of experts who have trained police, social workers, teachers and many other professionals to better recognise the signs of CPA, support parents, and signpost to specialist organisations. In addition, Michelle set up a range of parent-focused initiatives including daily practitioner-led online sessions, a Facebook peer support group which now has 3,300 members, and one-to-one offerings for those at highest risk. PEGS launched a CPA Covenant for employers in partnership with the Department for Work and Pensions, only the fourth such covenant to be backed by the Government, and Michelle has advised everyone from the Home Office to Channel 4 and the BBC on CPA – the latter for storyline on Hollyoaks and EastEnders. Her work has seen CPA covered by journalists across television news programmes, national newspapers and magazine, and regional press and radio, and she’s received numerous awards both in the UK and internationally. Michelle, whose MBE was awarded for Family Support and Advocacy, said: “This honour is also shared with the parents who have trusted me along the way: they drive me, inspire me and I will always stand with them. “I feel proud, privileged and very grateful – and I’d like to thank everyone who has supported me and PEGS along the way. There is much more to come for PEGS, and we will continue to work every day for the parents and carers who have been or continue to be impacted by CPA. “There is so much to reflect on from the journey of the last six years, and there have been many highlights and challenges along the way. I am sure there will be many more in the future – although being told I’d received an MBE will always remain a truly incredible moment that I’ll remember forever!” For more information about us, visit www.pegsupport.co.uk or search for 'PEGS' on social media!